...BUT I’M WILLING TO BET YOU ALREADY KNOW THAT (CAUSE YOU’RE HERE).
Whether you’ve just recently started your online business or you’ve been in the coaching or 1:1 service space for a while now, you already know that a 1-to-many offer is the key to making a bigger impact, earning more of that sweet money, honey, and having more freedom in your business—finally!
Let’s just call 1-on-1 client work what it is: hard.
Rewarding, yes! But, still—hard.
Your calendar is maxed and every Monday you cringe to see how many calls you have that week. You're craving the creative whitepsace of a clear calendar. Showing up to a group coaching call once a month sounds waaaaay better than what your schedule looks like now.
You want more time in your day so you can close your laptop earlier, hang with your kids at the park without checking your phone, or be able to take a trip without work stress. You're ambitious AF, but also want to live your life outside your business.
You loveee seeing your clients score big wins, and you want to help even more people—but without building out a huge agency. You know the online course business model is a better (more chill) fit for you to scale your revenue.
And if you’re reeeally honest with yourself (and me), you know that launching an online course could solve all those problems. And then some.
So, what's the hold up?
You’ve got enough questions to fill an Amazon warehouse… and no one to help you answer them.
What course topic is profitable in my niche?
What tech do I need to film my course and set it up?
What if I have a smaller audience?
How do I make consistent sales after my initial launch?
What if I do ALL that work creating it and no one buys?
But the worst part? Dr. Google, good ole’ YouTube, and those free blogs full of affiliate links don’t really help. No matter how many glasses of boxed wine you drink.
Week after week, you’re left exactly where you started. Stretched thin as a sheet of printer paper, mapping out your course idea one more time, playing around in Canva, wondering if you’ll ever be able to create and launch a course like everyone else out there.
AND SOONER OR LATER...
Your head starts filling up with a few easily believable (but totally untrue) thoughts trying to sabotage your dreamy course creator biz before it ever leaves the Google Doc
(Believe me, I've been there...)
Let's put a pin in the doubts holding you back.
Big Doubt #1:My audience is too small to launch a course.
After years of selling online courses, here is what I know to be true…
You don’t need a huge audience to be successful.
I hit 6-figures in online course income before I had 2,000 followers on Instagram. Students of mine have done $3k, $5k and $10k founding launches with 200 email subscribers.
This idea that you need to be famous on social media in order to make money with courses is a myth.
A small, engaged audience is worth twice what a big, meaningless following is. As long as you have an email list of 200, you'll be golden.
Big Doubt #2:I need a team and a budget to pull this off.
Okay, this one’s gotta go! It’s straight up not true.
You don’t need complicated tech, a big team, or money to hire copywriters and graphic designers.
Sure, those things are nice—and you may want them eventually—but you don’t need them to launch a profitable course.
You can create a successful course and get real results for your students with a simple and lean business model.
I still run my 7-figure business today with a tiny team of part-time contractors.
Simplicity (and profitability!) is my jam.
Big Doubt #3: I won't be able to stand out in my niche.
Let’s flip the script here.
What if I told you it’s actually a good thing seeing others successfully selling courses in your niche?
Because it is.
It proves there’s market demand for your idea.
The special sauce is in how you differentiate yourself from the others in your industry. You'll do this by developing your unique selling proposition and leaning into YOU —your personality, life experiences, and those oh-so-special quirks only you've got.
We've just got to pull those things out of you so you can come to the market with a fresh take to solve your audience's problem.
NOW, SLOW YOUR SCROLL FOR A SEC.
Imagine what it would be like to finally create, launch and fill the founding round of your online course
You would be able to earn $5k, $10k, or more from that first launch, knowing that you can rinse + repeat with bigger launches down the road
You would have students messaging you with their incredible wins after taking your course, wanting to keep working with you
You would be growing a business that’s actually supporting the kind of life where you feel good about working less
Sound too good to be true?
I know because I’ve done it.
And I’ve taught hundreds of other online business owners too.
I can’t wait to show YOU how...
But wait, have we officially met?
Hey! I'm Gemma Bonham-Carter.
Mom of two, home decor aficionado, world-traveller, real estate investor, and a shameless Real Housewives fanatic. (Seen every episode)
And as a Business Strategist & Coach for ambitious entrepreneurs who want to create and sell digital products, I’m here to simplify the $h*t out of creating and launching your online course.
Because, on a real note, since January 1st 2020, I've had NO $0 days in my business.
In fact, I've done over 6-figures in online course sales steadily since 2017.
But let’s rewind the tape real quick because it’s important to note it wasn’t always 20 hour work weeks and digital course bliss over here.
When I was working my 9-5 in public health, sitting in traffic sweating in the sticky summer heat (in a car with no AC), and so, so pregnant…
I could have never imagined I’d quit my job, start an online business, and grow it into something I LOVE.
I launched my first course (for bloggers!) in 2017, and I made $13k for the year. It wasn’t much, but I was stoked—and hooked.
After learning the hard way, tweaking my process, and seeing real results, I grew my course sales to $130k the following year.
From there, I’ve built a business that brings in $750k+ a year in gross revenue…
--> All thanks to online courses.
Sometimes when I’m hanging by the pool watching my daughter do cannonballs into the deep end after school, I stop and think:
THIS is what I was after all those years ago when I decided not to go back to my Public Health career after my maternity leave.
Getting to be more present at home, have chill work days doing something I love, and creating financial security to invest in income properties (I'm an HGTV fanatic) and do a few international trips a year was always the dream.
I share all of that not to toss a typical rags-to-riches story your way and sell you an Insta Million Dollar Business in a Bottle™ formula (…run the other way if anyone does!)
But to show you what’s possible (and why I’m so obsessed) with digital courses.
And to highlight why—after over 5 years in the digital marketing world and helping hundreds of business owners launch their courses—I’m more dedicated than ever to helping YOU reclaim your time, have more freedom, and make a big, big impact in the world.
And let’s take this one step further.
Cause, if you know me, you know I won’t settle for a middle-of-the-road promise.
I’m dedicated not only to helping you add a course to your business…
But to helping you create, launch, and sell that course on repeat so you’re business (and life) can look dramatically different a lot sooner than you think.
Enter: Course Creator School & the S.O.L.D. Method—
Aka the exact framework + plug-and-play tools + expert support to take you from burnt-out business owner to queen of your 1-to-many offer.
(Told you I’m not into mediocre.)
No more Googling.
No more watching everyone else launch and build the lifestyle business you want for yourself.
No more analysis paralysis.
Just a proven system, customizable tools, and all the course creator knowledge that’s in my marketing and funnels-obsessed brain.
If you’re with me, now’s the time to get excited because it’s about to be ALL yours.
Course Creator School
A complete, step-by-step program that teaches you how to create, launch, and sell your online course on repeat so you can make a bigger impact, earn more money, and have more freedom.
It's the S.O.L.D. Method where we sell your course before you've created it to get proof of concept, market validation, and profit in your business bank account.
SKETCH: Settle on a profitable course topic, conduct market research, outline your course and create your unique selling proposition. We'll differentiate your program here and make sure your course comes in HOT to the marketplace and stands out from the competition.
OFFER: Turn your course sketch into a sexy offer that will sell like hotcakes using our Irresistible Offer framework. This won't just be a course with some video modules - you'll build out a world class product that your audience will be so excited to enroll in. Your sales page, high-converting webinar, and launch email sequence will look like you've got a full team of copywriters and graphic designers behind you.
LAUNCH: Use the $5k Validation Launch Method to pre-sell your course to a group of founding students. This launch methodology has been tested by hundreds of students and produces results every. damn. time. And frankly, the $5k part often gets blown out of the water (just look at the testimonials on this page). Even better? You'll be able to rinse + repeat this launch down the road for more profits.
DELIVER: Deliver an unforgettable course experience that gets your students real results, builds out your full program, and gets it ready to go evergreen. We share all the tips and tricks to create a compelling and effective curriculum and teach you how to collect testimonials from those founding students.
WANT A PEEK AT YOUR PATH TO CREATING A COURSE YOU CAN SELL AGAIN + AGAIN?
Here's what's waiting for you inside of Course Creator School.
Before you can create and launch your course, you need to get clear on a few key pieces of your course creator journey.
Once you lay a strong foundation, the big blue sky (with a lake boat under it) is the limit.
Mindset of a successful digital entrepreneur
Discover your profitable course niche + topic
Understand the online course life cycle
10 ways you can make $10k as a course creator
WALK AWAY WITH THE MINDSET OF A SUCCESSFUL COURSE CREATOR AND A PROFITABLE COURSE NICHE + TOPIC
Sketch Your Course
Uncover your perfect-fit students to make sure your course really helps them solve their pain points (which is the earmark of a digital course that’s primed to sell like hot tamales!).
Then, you’ll take what you’ve learned, outline your course, and build your waitlist page so you can start attracting your ideal students onto your list right away.
Conduct Market Research to learn what pain points your audience needs help solving
Use the Transformation Technique to identify your tangible course transformation
Create your Signature Framework that sells
Outline your course with the Map Method
WALK AWAY WITH YOUR COMPLETE COURSE MAP & LEADS FILLING YOUR WAITLIST
Offer That Sells
Alright, this is where stuff gets really fun. It’s time to turn your course sketch into an irresistible offer (put on your Digital CEO shoes).
That means packaging your course so it’s a no-brainer YES for your perfect-fit students.
Turn your sketch into an irresistible offer using the quick & easy Bucket System method
Use the No-Brainer Pricing Formula to price your course
Give your course a Name That Sells
Build your Bonus Stack that addresses your perfect-fit students’ biggest objections
Create your Sizzling Sales Page that will look like you hired a copywriting and design team
WALK AWAY WITH A BADASS, IRRESISTIBLE OFFER AND THE SALES PAGE TO MATCH
Next, you’ll pre-sell your course to validate it before you spend any time creating the content. Yes - you’ll sell your course to your Founding Students before you even create it.
This way, you’re 110% sure your course will be a bonafide success without wasting a drop of your time. (Buh-bye Imposter Syndrome & hellooo cash injection!)
Validate your course with a pre-sale
Launch using the Lean Launch Trifecta to make it easy but super effective
Swipe my Live Launch Calendar, Launch Data Trackers, and more must-have launch tools
Insider tricks to rinse + repeat your launches, making them bigger (and easier!) every time
WALK AWAY WITH A GROUP OF FOUNDING STUDENTS INSIDE YOUR NEW COURSE (AND CASH IN THE BANK!)
I’m a BIG—no, huge—believer in overdelivering inside your course & getting your students the results they’re after. And then some. Why? Because the best way to solidify the success of your digital course is to prove that your course leads to a transformation.
You’ll learn how to deliver a results-focused experience so you can turn your students into your biggest fans & collect those oh-so-juicy testimonials that’ll help sell your course on repeat.
Deliver an incredible course experience
Create killer course content, lessons, downloads, and more
Build out all your course tech and student dashboard with ease
Get amazing testimonials from your students (without feeling pushy)
WALK AWAY WITH A COMPLETELY BUILT COURSE THAT DELIVERS AND GLOWING TESTIMONIALS TO PROVE IT
And you'll be supported every step of the way with student-favorite features like...
Weekly Office Hours & Live Monthly Coaching Calls
Got questions along the way? (Of course you do!). That's where our elite coaching team comes in.
Think of our weekly Q&A office hours as your go-to spot for getting the clarity you need to keep moving forward.
Besides our weekly office hours, we also have monthly group coaching calls over Zoom, where Gemma answers your questions live! But don’t sweat it if you can’t make it. You can always submit your question ahead of time and catch the recording later.
Inside the CCS Facebook group, you’ll connect with other course creators, get feedback on your ideas and work, and stay accountable.
You’ll have lifetime access to the CCS community. Because once you’re a CCSer, I’ve got your back :) Use this community and the coaching team as you need it.
You'l receive instant access to over $3,000 in course bonuses to make creating and launching your course easier than ever.
Build Your List Bootcamp
When you enroll in Course Creator School, you’ll get my list-building course for FREE (I sell this program for $697!).
Whether you have a list of 0, 100, or 10000, BYLB teaches you strategies that will accelerate your email list growth.
You'll learn to create compelling signature stories, craft a killer lead magnet, and get in front of your ideal audience—fast.
Many students have said that BYLB alone is worth the price of Course Creator School!
Launch Emails & Swipe Files
It’s no secret. At the heart of every successful launch are incredible emails.
I’m handing over my proven, pre-written, plug-and-play email templates and a bunch of other "swipe files" (ie. things you can copy/paste) inside Course Creator School.
Get 14 emails that’ll prime your audience to buy from the pre-launch phase to your webinar all the way through to your close cart date!
Canva Template Library
Inside the Canva Template Library, we have everything—and I do mean *everything*—you need to create gorgeous graphics.
100+ assets including:
✓ Lead magnet templates
✓ Slide deck templates
✓ Video lesson thumbnails
✓ Course workbook templates
✓ Course checklists
✓ Instagram graphics
✓ Launch packs
(No graphic design skills necessary!)
We know tech can get overwhelming, so we have created a Tech Vault of how-to tutorials.
You’ll have access to 50+ tech walkthrough videos to help you set up and run your course business with ease.
Think of this library as your own personal team of tech consultants.
Platform tutorials include Thrivecart and Learn (our preferred course platform), Kajabi, Teachable, Thinkific, Podia, Teachery, Convertkit, Flodesk, Quicktime, Vimeo, Zoom, and more.
Prove It Out Mini-Course
The best thing to do BEFORE you launch a course or group program? Work with some students 1:1 as a strategist or coach that helps them solve that problem you want to create a course about.
Here’s why: You learn exactly what they’re struggling with and how best to help them so you can turn your 1:1 experience into a kick-butt 1:many model.
In Prove It Out, you’ll learn my simple method to land five (or more!) 1:1 clients to prove your course framework (and collect testimonials!) before you launch.
Webinars That Work
A high-converting webinar is a priceless sales asset because it warms your audience up, teaches them something valuable, and sells them on your course.
But, when you’re new to hosting webinars, creating one that actually works can be a little tricky.
That’s why In Webinars That Work, you’ll get my Webinar Slide Deck Template, Foolproof Webinar Outline + Script, and all the know-how to create a high converting webinar that turns viewers into buyers.
Sales Pages That Convert
Worried about writing your sales page?
In this bonus guidebook, I’m handing over my own writing guide that breaks the process down, section by section.
Words sell. Let’s make yours count.
$100k Live Launch Debrief
In this debrief, you’ll get ALL the behind-the-scenes details on what went into a REAL $100k launch.
From the emails I sent, to the day-by-day activities I did, and ALL the numbers— you’re getting the complete play-by-play of a successful live launch.
The best part? This was done with almost zero ad spend and a small part-time team of two.
Connect + Sell on Instagram
WITH MALLORY ROWAN
In this video training, Instagram expert Mallory Rowan shows you how to use the ‘gram to connect with your perfect-fit students.
You’ll also learn Mallory’s best strategies to nurture your leads (no sleazy tactics allowed!) and turn them into customers.
Get Mallory’s DM Sales Script and discover exactly how to show up in your DM conversations and sell.
WITH CHELSEA WALLACE
Chelsea Wallace is a Launch Strategist who has worked behind the scenes with some of the top course creators in the marketplace.
And she has seen first-hand the burnout and depletion that can happen after a live launch!
In this 3-part mini series, Chelsea is sharing her concept of Synergy Launches, which will flip the script on your typical launch patterns and turn launches into lush and fulfilling events.
Email - Convert - Connect
WITH MARISA CORCORAN
Emails play a suuuper important part in nurturing your audience, providing value, and selling. But for some of us, writing compelling emails can feel like climbing Mount Everest.
Copywriter Marisa Corcoran is a legend when it comes to writing emails that captivate, entertain, and turn readers into buyers.
In this exclusive Workbook, Marisa is sharing some of her best email-writing strategies and a welcome sequence flow that’ll have you building know, like, and trust factors with your audience as soon as they opt-in to your list.
Write Your Website
WITH DANI PAIGE
If you want to attract perfect-fit students, you’ll need a website that clearly communicates who you are and what you do.
(Because perfect-fit students will definitely pop over to your site to check you out before they jump into your world.)
Copywriter Dani Paige breaks down your main website pages into easy plug-and-play templates that you can write and update in a flash.
Stand Out Sales Pages
WITH AMANDA GENTHER
Amanda Genther is a sales page designer and founder of Launch In Style. As a conversion expert, she has created sales pages for some of the biggest names in the industry.
In this Guest Masterclass, she is sharing the exact sections your sales page needs, what you need to put where, and her top tips on boosting that conversion rate.
Imposter to Impact
WITH KAITLYN KESSLER
Let’s face it – imposter syndrome is a b*tch.
And most of us (if not ALL of us!) experience it when we’re doing something new.
But the worst part? Imposter Syndrome can keep us from showing up as the powerful, badass course creators and thought leaders we are.
Kaitlyn Kessler’s spilling all the tea in her new series, Imposter to Impact: How to cultivate confidence, despite feeling like a “fraud”—and you get it free as a CCS student.
Head to these videos whenever you need a boost of self-confidence and some legit strategies on how to get out of a rut.
When you join Course Creator School, you’re welcomed into a space that’s got everything you need to create your digital course, launch it, and sell it on repeat. And the best part?
This is a proven system. Hundreds of students have used the tools in CCS to build and launch courses—it’s happening right now!
But, even though I know this course is so valuable, you deserve the chance to join risk-free to see if it’s for you. If you don’t think it’s every bit as awesome as I’ve promised, simply request a refund within 7 days of purchase, and you’ll be refunded in full.
There are no strings attached, no forms to fill out, nothing to prove, and I won’t question you. I won’t even ask for all of your newly gained biz insight and strategy back ;)
*But don’t be that person who joins, downloads all the material, checks out every lesson, and then asks for their money back. We can see that on our course platform, and it’s just bad karma.
SO, WHAT HAPPENS NEXT?
Here's how itworks:
As soon as you enroll, you’ll be sent a welcome email with your username and password to access Course Creator School.
Then, everything is yours & you can get started right away!
You’ll be invited to join our private Facebook group where you’ll meet me, my Lead Coach, and get to shmooze with all of your fellow course creators who will welcome you into the community (FYI, our gif game is strong).
From there, you'll get started with the Foundations Module, access our weekly Q&A for support, and join the calls with me for real-time coaching!
I DON'T KNOW EXACTLY WHAT MY COURSE TOPIC IS YET. SHOULD I STILL JOIN?
It's ideal if you've already created a business around a niche and worked with clients 1:1 before launching a course.
But, one of the things you’ll do FIRST inside Course Creator School is hone in on the problem you can solve for people, identify your Zone of Genius, and do market research (with lots of tools to make it easy!) to validate your ideas before settling on one.
So don’t stress. This program is designed to help you refine your topic AND make sure it’s profitable before you start creating your course.
WHAT IF I DON'T HAVE A BIG AUDIENCE?
It’s true: Having an audience is essential for selling an online course.
BUT—if you don’t have an audience yet, don’t sweat it. You’ll learn how to build one inside CCS.
If you’re starting from scratch, I recommend joining CCS and starting with the Build Your List Bootcamp bonus course to grow your audience to about 200 engaged subscribers.
Once students achieve that minimum, they can typically make anywhere from $3k to $15k launching their course.
The key is to get started and keep growing your audience as you go. And remember, it’s less about the numbers and more about the quality of your audience and how engaged they are.
I'M SO BUSY. HOW LONG IS THE TIME COMMITMENT UNTIL I SEE RESULTS?
OK I get this, big time. I have two young kids, this business, a growing real estate business, and a ton of passion projects! So, you can believe me when I say… I understand.
But when it comes to your business, what if you DIDN’T have to wear that busy badge?
What if you had an online course business where you weren’t trading time for dollars anymore?
Because that is what being a Course Creator is all about. You don’t have to hustle and grind for success. If you build and scale your business with focus, simplicity and clarity, it can actually give you so much time back in your day (and life)… to spend on the things that truly matter.
So, yes! You are busy. But Course Creator School is your ticket out of that constant busy-ness.
I DON'T FEEL LIKE AN INDUSTRY EXPERT YET. IS IT TOO EARLY FOR ME TO CREATE A COURSE?
Heck no, it’s not too early for you to create a course. You’ll probably hear me say this again and again, but it’s true: You do NOT have to be an industry guru or a bonafide subject-matter expert to create a course and get your students results.
If you’ve gotten results for yourself or your 1:1 clients, chances are you have enough know-how to get results for your course students.
And, the truth is, the people who are 15 steps ahead don’t make great teachers anyway.
Those who are 2 to 3 steps ahead are MUCH more relatable and can put themselves in their students’ shoes. Which is why my award-winning chemist mother could never help me with my high school Chem 101 homework. She was too far away from the foundations!
Besides – your story, your unique framework, and your dedication to making an impact all help make your offer unique & oh-so valuable to your students.
IS THIS A LIVE OR RECORDED COURSE?
It’s both! The course content itself is recorded so you can learn at your own pace. You’ll get instant access to all the course material, workbooks, tools, templates, and bonuses too!
But true learning doesn’t take place in a vacuum. I show up in our private Facebook group for weekly Q&A and monthly live calls. Think of those like mini-coaching sessions where you get your questions answered!
You can also use the group for feedback or to troubleshoot your ideas with your fellow course creators.
I'M NERVOUS ABOUT THE TECH. DO YOU HELP WITH THAT?
Absolutely! Search "how to launch an online course" on Google and you'll come away with 3928 different software companies trying to sell you on their solution
Tech can feel overwhelming, so we've put together a tutorial library that walks you through every step of the way (including our preferred budget-friendly software for building your course!).
WHAT HAPPENS ONCE I ENROLL?
As soon as you enroll, you’ll be sent a welcome email with your username and password to access Course Creator School. Then, everything is yours & you can get started right away!
And you’ll be invited to join the Facebook group where you'll find weekly Q&A support and get the invites to our live coaching calls with me (Gemma!).
IS THERE A REFUND POLICY?
Absolutely! Course Creator School comes with a 7-day 100% money-back guarantee, which means you can join risk-free, take a poke around, and get a full refund if the space isn’t for you.
That being said, puh-lease don’t be that person who joins, downloads the stuff, and asks for their money back. I’ve yet to see that strategy work. Plus, it’s bad karma, k?
And in case you're wondering how Course Creator School stacks up to those other programs out there...
Include Theory-Based Content that focuses on WHAT to do but fall shy of giving you practical tools to *actually* do it
Offer Little or No Support when you encounter a stumbling block or need a set of eyes on your launch plan
Rely only on Outside Coaches or Assistants to answer your questions, so you never get to connect with the actual course Founder.
Have Limited-Time Access to course content and community—which means after a few months, you’re on your own
Assumes you already have a big audience built, so doesn't provide any list-building support (or you have to buy a separate course for that)
Include Complicated Guarantees that require you to submit your coursework or hop on a call to get your money back. *Eyeroll*
Course Creator School:
LOADED with Practical Examples & Plug-n-Play Templates so you can grab a Google Doc or customize a template to see results—fast
Teaches You How to Craft an Irresistible Offer (not just a set of video modules) which makes ALL the difference to your launch success
Has You Pre-Sell Your Course so you don’t waste your time creating a course that isn’t properly validated. Not on my watch.
Weekly Q&A and Live Coaching so you can ask all your questions and get ongoing support for your specific obstacles
Gives Students Lifetime Access—to the course material, the community, AND full access to all future updates for free
Protects You with a Hassle-Free Money-Back Guarantee (no sleazy stuff here!)
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
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