...BUT I’M WILLING TO BET YOU ALREADY KNOW THAT (CAUSE YOU’RE HERE).
You don’t need complicated tech, a big team, or money to hire copywriters and graphic designers.
Sure, those things are nice—and you may want them eventually—but you don’t need them to launch a profitable course.
You can create a successful course and get real results for your students with a simple and lean business model.
I still run my 7-figure business today with a tiny team of part-time contractors.
Simplicity (and profitability!) is my jam.
Canadian Mom of two, world-traveller (currently living for a year in Provence, France!), real estate investor, and a shameless Real Housewives fanatic.
And as an Online Business Strategist for ambitious entrepreneurs, I’m here to simplify the shit out of creating and launching your online course.
Because, on a real note, since January 1st 2020, I've had NO $0 days in my business.
In fact, I've done over 6-figures in online course sales steadily since 2017.
But let’s rewind the tape real quick because it’s important to note it wasn’t always 20 hour work weeks and digital course bliss over here.
When I was working my 9-5 in public health, I was sitting in traffic sweating in the sticky summer heat on my way home from work at 8 months pregnant…
... and I felt the desperate need to create more freedom in my life. I couldn't imagine having my daughter and then going back to my office job. A fire was lit inside me and I knew I was going to figure this online business thing out.
I had been blogging as a side hustle for a few years and so decided to launch my first course about blogging in 2017. I made $13k from that course in my first year. It wasn’t much, but I was stoked—and hooked.
After testing and tweaking my process, and seeing real results, I grew my course sales to $130k the following year.
From there, I just kept going. To $250k/year, to $500k/year, and then to 7-figures a year.
--> All thanks to online courses.
Sometimes when I’m hanging by the pool watching my daughter do cannonballs into the deep end after school, I stop and think:
THIS is what I was after all those years ago when I decided not to go back to my Public Health career after my maternity leave.
Getting to be more present at home, have chill work days doing something I love, and creating financial security was always the dream.
I share all of that not to toss a typical rags-to-riches story your way and sell you an Insta Million Dollar Business in a Bottle™ formula (…run the other way if anyone does!)
But to show you what’s possible, and why I’m so obsessed with digital courses.
And to highlight why—after over 6 years in the digital marketing world and helping thousands of business owners launch their courses—I’m more dedicated than ever to helping YOU reclaim your time, have more freedom, and make a big, big impact in the world.
And let’s take this one step further.
Cause, if you know me, you know I won’t settle for a middle-of-the-road promise.
I’m dedicated not only to helping you add a course to your business…
But to helping you create, launch, and sell that course on repeat so you’re business (and life) can look dramatically different a lot sooner than you think.
Enter: Course Creator School & the S.O.L.D. Method—
Aka the exact framework + plug-and-play tools + expert support to take you from burnt-out business owner to queen of your 1-to-many offer.
(Told you I’m not into mediocre.)
No more Googling.
No more watching everyone else launch and build the lifestyle business you want for yourself.
No more analysis paralysis.
Just a proven system, customizable tools, and all the course creator knowledge that’s in my marketing and funnels-obsessed brain.
Unlock the blueprint to digital entrepreneurs in the Foundation Module. This isn't just a boring welcome video - it's your golden ticket to understanding and mastering the art of the online course world.
Once you lay a strong foundation, the big blue sky (with a lake boat under it) is the limit.
WALK AWAY WITH THE MINDSET OF A SUCCESSFUL COURSE CREATOR AND YOUR PROFITABLE COURSE IDEA
You've got a killer idea, but now it's time to transform that vision into a strategic blueprint tailored to your ideal students.
In this module, we're not just scratching the surface; we're deep diving to sketch a course that's engineered to sell.
You'll differentiate your course to make sure it comes in HOT to the marketplace and stands out from the competition.
WALK AWAY WITH YOUR COURSE BLUEPRINT AND LEADS FILLING YOUR WAITLIST
Time to step into the marketing arena. This is the module where you will turn your course blueprint into a magnetic offer.
You'll package up your course into no-brainer YES! for your perfect-fit students.
WALK AWAY WITH A MAGNETIC OFFER AND THE SALES PAGE TO MATCH
Next, you’ll pre-sell your course to validate it before you spend any time creating the content. Yes - you’ll sell your course to your a group of founding students before you even create it!
This way, you’re 110% sure your course will be a bonafide success without wasting a drop of your time. (Buh-bye Imposter Syndrome & hellooo cash injection!)
WALK AWAY WITH A GROUP OF FOUNDING STUDENTS INSIDE YOUR NEW COURSE (AND CASH IN THE BANK!)
Now, with your founding students, you'll deliver an unforgettable course experience that gets your students real results.
You’ll learn how to deliver a results-focused experience so you can turn your students into your biggest fans & collect those oh-so-juicy testimonials that’ll help sell your course on repeat.
WALK AWAY WITH YOUR HIGH VALUE COURSE COMPLETELY BUILT AND THE GLOWING TESTIMONIALS TO PROVE IT
It’s no secret. At the heart of every successful launch are incredible emails.
I’m handing over 30+ pages of proven, pre-written, plug-and-play emails that command attention and convert.
From pre-launch intrigue to the final close, these aren't just emails - they're your ticket to a sold out launch.
These emails alone are worth the price tag of CCS.
Build your premium course effortlessly with our elite Canva Templates.
Slide decks, workbooks, graphics - all tailored for easy customization and everything you need to create beautiful course content and downloadables for your students.
The Course Collection includes:
✓ Course workbook templates
✓ Course Lesson slide deck templates
✓ Video lesson thumbnails
✓ Course checklists
(No graphic design skills necessary!)
Meet your secret weapon for a magnetic launch. The Launch Collection has everything—and I do mean *everything*—you need to create a buzz worthy debut.
Every template is a masterpiece of conversion-focused design, ready to be customized with your brand's touch.
Your epic launch is just a click away. Ready to make some noise?
100+ assets including:
✓ Lead magnet templates
✓ Instagram post templates
✓ Instagram Stories "Launch Deck"
✓ Email marketing graphics pack
✓ Product mock-up graphics
✓ ... and more!
Guaranteed to create a "I can't believe this is her first launch" kind of vibe.
Worried about writing your sales page?
In this bonus guidebook, I’m handing over my own writing guide that breaks the process down, section by section.
Words sell. Let’s make yours count.
A high-converting webinar is a priceless sales asset because it warms your audience up, teaches them something valuable, and sells them on your course.
It can be a huge game changer in any launch.
But, as a newbie, webinars can be intimidating AF.
That’s why we're handing over Webinars That Work, which includes:
We're not just ahead of the curve; we're redefining it.
Welcome to the future of course creation, where artificial intelligence isn't a "nice to have" - it's your secret weapon to creating magnetic content at warp speed.
As soon as ChatGPT came out, we knew this would be a game changer in helping you create and launch your course. We've seamlessly integrated these tech advances into the curriculum, making the creation and development of your online course easier and faster than ever.
No more staring at a blank screen. No more drowning in content chaos. With our custom ChatGPT prompts, you're equipped with an intelligent way of churning out rich, engaging, and value-packed copy and content to make your course come to life faster than ever.
It's not about using ChatGPT to create the course for you. The ideas and approach are unique to you. However, you can use these tools in a smart way to help you bring your ideas to life, understand your target audience, adn write high-converting marketing copy like never before.
If you're not using AI, your competitors will be. Learn how to master the game inside CCS.
Enroll in Course Creator School, and BOOM - snag my renowned list-building mastery course, Build Your List Bootcamp, at zero cost.
(it's a $697 value - no joke).
Whether you're starting your email list from scratch or scaling it up, BYLB teaches you strategies that will accelerate your list growth with eager-to-buy subscribers.
Learn the strategies to get in front of your ideal audience—fast and for free.
The verdict is unanimous - students continue to rave about BYLB and say that it alone is worth the ticket into Course Creator School. Ready to ignite your list? Here's your chance.
Worried about tech hurdles in your course creation journey? Consider them obliterated. Welcome to the Tech Vault - your ultimate arsenal of 50+ step by step tutorials, ready to transform you into a tech wizard.
No more overwhelm. No more meltdowns. With this vault, you'll get tutorials that will guide you every step of the way.
Peel back the curtain on a real $100k launch. No fluff, no filler, just the raw play-by-play.
Every move, every number, every email - it's all laid out for you to devour and dissect.
The best part? This was done with almost zero ad spend and a small part-time team of two.
Ready to decode the DNA of a six-figure launch? The keys are here and yours for the taking.
Dive into a goldmine of strategies with Instagram expert, Mallory Rowan, as she unveils the art of harnessing Instagram to not just attract, but magnetize your perfect-fit students.
Witness Mallory's elite playbook of attracting and nurturing leads, where authenticity reigns supreme.
Download Mallory’s DM Sales Script, your secret sauce to transform casual DM convos into sales-generating powerplays.
Ready to level up your Instagram and turn followers into customers? It's all here - with Mallory.
Step inside the launch strategies that have powered the top course creators, unveiled by the mastermind strategist herself, Chelsea Wallace.
Ever felt the exhausting aftermath of a live launch?
Chelsea’s seen it too, and she's flipping the script.
Dive into a revolutionary 3-part mini-series where Chelsea pulls back the curtain on Synergy Launches - an innovation destined to turn your launches from grueling sprints into lush, energizing marathons.
No more burnout. Only the intoxicating rush of a launch that’s as fulfilling as it is profitable.
Ready to transform your launch experience from draining to downright exhilarating? The revolution starts here.
Let's face it, crafting emails that captivate and convert can feel like a steep climb. But what if it didn't have to be?
Meet Marisa Corcoran, the legend who turns words into gold.
With a touch of her copywriting magic, emails become captivating, entertaining, and compelling stories that build unshakeable bonds.
In this elite workbook, Marisa is sharing some of her best email-writing secrets and her onboarding sequence. Create your own welcome sequence with Marisa's guidance, so that your audience is hooked from the first line, building that invaluable know, like, and trust factor.
Your email writing game just got GOOD.
Your website isn't just a URL - it's your first impression, and the magnet that pulls perfect-fit students into your world.
And if it's not, well, you're leaving money on the table.
Enter Dani Paige - the copywriting wizard who is about to transform your website into a conversion machine.
Imagine your main website pages, not as bland digital real estate, but as personality-packed pages that communicate who you are and what you offer.
Dani breaks it all down, offering plug-and-play templates that will transform your website in a flash.
Whether you use this bonus now, or tuck it into your back pocket for later, this is your secret weapon to turn curious clicks into diehard fans.
Course creators, it's time to amplify your conversions to a whole new octave. Meet Amanda Genther, the brains behind Launch In Style, the sales page template shop trusted by the industry giants.
Now, she's spilling the beans.
In an exclusive Guest Masterclass, Amanda unveils the architectural blueprints to construct a sales page that converts. Discover the key sections, the strategic placements, and the secret sauces to skyrocket that conversion rate.
It's not just a class; it's your golden ticket to a sales page that turns visitors into students while you sleep.
We've all been there – that gnawing doubt, that nagging voice whispering, "who do you think you are?".
Imposter syndrome isn't just real, it's a ruthless barrier stopping us from unleashing our full potential.
Enter: Kaitlyn Kessler, your new ally in crushing those doubts and stepping into your power. In her exclusive series, Imposter to Impact, Kaitlyn's not just serving tips, she's delivering transformation.
Discover the keys to cultivating unshakeable confidence, even when that imposter gremlin tries to convince you you're a "fraud".
As a CCS student, this confidence-boosting gold is yours, on the house.
COME ON IN
As soon as you enroll, you’ll be sent a welcome email with your username and password to access Course Creator School.
Then, everything is yours & you can get started right away!
You’ll be invited to join our private Facebook group where you’ll meet me, my Lead Coach Chelsea Wallace, and get to shmooze with all of your fellow course creators who will welcome you into the community (FYI, our gif game is strong).
I'VE GOT A'S FOR YOUR Q'S
It's ideal if you've already created a business around a niche and worked with clients 1:1 before launching a course.
But, one of the things you’ll do FIRST inside Course Creator School is hone in on the problem you can solve for people, identify your Zone of Genius, and do market research (with lots of tools to make it easy!) to validate your ideas before settling on one.
So don’t stress. This program is designed to help you refine your topic AND make sure it’s profitable before you start creating your course.
It’s true: Having an audience is essential for selling an online course.
BUT—if you don’t have an audience yet, don’t sweat it. You’ll learn how to build one inside CCS.
If you’re starting from scratch, I recommend joining CCS and starting with the Build Your List Bootcamp bonus course to grow your audience to about 200 engaged subscribers.
Once students achieve that minimum, they can typically make anywhere from $3k to $15k launching their course.
The key is to get started and keep growing your audience as you go. And remember, it’s less about the numbers and more about the quality of your audience and how engaged they are.
OK I get this, big time. I have two young kids, this business, a growing real estate business, and a ton of passion projects! So, you can believe me when I say… I understand.
But when it comes to your business, what if you DIDN’T have to wear that busy badge?
What if you had an online course business where you weren’t trading time for dollars anymore?
Because that is what being a Course Creator is all about. You don’t have to hustle and grind for success. If you build and scale your business with focus, simplicity and clarity, it can actually give you so much time back in your day (and life)… to spend on the things that truly matter.
So, yes! You are busy. But Course Creator School is your ticket out of that constant busy-ness.
Heck no, it’s not too early for you to create a course. You’ll probably hear me say this again and again, but it’s true: You do NOT have to be an industry guru or a bonafide subject-matter expert to create a course and get your students results.
If you’ve gotten results for yourself or your 1:1 clients, chances are you have enough know-how to get results for your course students.
And, the truth is, the people who are 15 steps ahead don’t make great teachers anyway.
Those who are 2 to 3 steps ahead are MUCH more relatable and can put themselves in their students’ shoes. Which is why my award-winning chemist mother could never help me with my high school Chem 101 homework. She was too far away from the foundations!
Besides – your story, your unique framework, and your dedication to making an impact all help make your offer unique & oh-so valuable to your students.
It’s both! The course content itself is recorded so you can learn at your own pace. You’ll get instant access to all the course material, workbooks, tools, templates, and bonuses too!
But true learning doesn’t take place in a vacuum. That's why you get access to our private Facebook group for weekly Q&A and monthly calls. Think of those like mini-coaching sessions where you get your questions answered!
You can also use the group for feedback or to troubleshoot your ideas with your fellow course creators.
As soon as you enroll, you’ll be sent a welcome email with your username and password to access Course Creator School. Then, everything is yours & you can get started right away!
And you’ll be invited to join the Facebook group where you'll find weekly Q&A support and start getting our monthly coaching calls delivered to your inbox.
Absolutely! Course Creator School comes with a 7-day 100% money-back guarantee, which means you can join risk-free, take a poke around, and get a full refund if the space isn’t for you.
COURSE CREATOR SCHOOL IS A HOT MATCH FOR YOU, IF...